Today we were visited by Teresa Sánchez, Marketing Director at Internacional de Comercio y Destilerías J. Borrajo S.A., who came to listen to the marketing plan proposals for MEX developed throughout the semester by the students of Fundamentals of Marketing (2nd year of the Business Administration degree), within the course taught by Professor Juan Antonio García Martín. Among the proposed actions were: the launch of new flavors, the creation of a video podcast, the organization of a company visit program, the marketing of limited editions, the design of influencer collaborations, the strengthening of the brand's presence in the HORECA channel, the development of advertising campaigns, the scheduling of mixology courses, the use of unique experiential events, the sale of personalized editions, and the organization of a travel contest. They really put a lot of effort into it and set the bar very high!