Our colleague Juan Antonio García, Professor of Marketing and Market Research at our Faculty, received the “Leonor Serrano Pablo” Award for Excellence in Teaching last Thursday, a distinction that recognises the quality and commitment of teaching staff to the continuous improvement of university teaching. The award is the highest rating that can be achieved within the framework of the Docentia-UCLM programme, led by the Vice-Rectorate for Studies, Quality and Accreditation. In its first edition, corresponding to the year 2023, nineteen professors, 6.3% of the 303 applications received, received this rating.